Job Summary:
The Advertising Graphic Designer is responsible for designing visually compelling advertisements for both digital and newspaper media. This role requires a deep understanding of print and digital advertising trends, typography, and layout design to create impactful ads that engage audiences and align with marketing objectives. The ideal candidate is creative, detail-oriented, and able to work in a fast-paced media environment.
Key Responsibilities:
Print & Newspaper Advertisement Design
• Develop creative and effective advertisement layouts for newspapers, magazines, and other print media.
• Ensure print ads meet publication standards, including resolution, color profiles, and formatting.
• Work closely with the editorial and advertising teams to create ad placements that complement newspaper layouts.
Digital Advertisement Design
• Design digital advertisements for websites, social media, mobile apps, and online publications.
• Create static and animated banner ads, social media graphics, and multimedia content for digital campaigns.
• Optimize digital ad designs for different screen sizes and devices, ensuring a responsive and high-quality display.
Branding & Visual Identity
• Ensure consistency in branding across all advertisement designs for both print and digital platforms.
• Collaborate with clients and internal teams to develop visual identities for advertising campaigns.
Collaboration & Project Management
• Work closely with sales, marketing, and editorial teams to understand campaign goals and create designs accordingly.
• Communicate with printers, advertisers, and digital marketing teams to ensure accurate execution of ad materials.
• Manage multiple projects simultaneously and meet tight publishing deadlines.
Market Research & Innovation
• Stay updated with trends in newspaper and digital advertising to create fresh, engaging designs.
• Analyze competitors’ advertisements and suggest creative improvements.
• Experiment with new design techniques to enhance audience engagement.
Requirements:
Education & Experience
• Diploma/Degree in Graphic Design, Advertising, Multimedia, or a related field.
• 2-5 years of experience in graphic design, preferably in a media, newspaper, or publishing company.
Technical Skills
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).
• Experience in designing print ads with proper print setup (CMYK, bleed, resolution).
• Knowledge of digital ad specifications (GIFs, HTML5 banners, social media formats).
• Understanding of typography, color theory, and layout design for both print and digital.
Soft Skills
• Strong creativity and ability to translate marketing messages into engaging visuals.
• Excellent attention to detail and time management skills.
• Ability to work under pressure and meet tight publishing deadlines.
• Strong communication and teamwork skills to collaborate with different departments.
Preferred Qualifications:
• Experience in newspaper advertising design.
• Knowledge of motion graphics and basic video editing for digital ads.
• Familiarity with online advertising platforms such as Google Ads, Meta Ads, and programmatic advertising.